To Our Customers and Friends:
Since 1969, when my father founded Gary Smith Ford, our dealership has sold thousands of new and used cars and trucks in Ft. Walton Beach and surrounding areas. In 1977 we were granted the Honda franchise and this dealership has also been successful in helping our family provide transportation to many more customers.
As a result of our success and fairness, we have developed many friends and repeat customers who know; we are "their" dealer and we will continue to be "their" dealer!
As a businessman, I realize customers become friends and, in turn, repeat customers who recommend us to new friends because they receive fair value and quality products in exchange for transportation dollars. I also realize that to obtain and maintain loyal customers, a business must continue to be open, honest, objective, and understanding toward the needs of its customers.
Our founder, Gary Smith's favorite slogan reflected his sincere attitude toward his valued customers---"The Kiss of Approval" and our well-know "Lips" logo seen on so many front license plates and dealer ads are his, and our reminder of the warm and sincere appreciation he felt for your patronage.
As a further commitment and renewed pledge to you, we have adopted the phrase "We're Gonna Make You Love Us"! We're doing it every day! Not just a slogan but a promise from every member of every department in our business.
As President of our dealership, I can assure you, our commitment has never been stronger to our past, present and future customers than it is today. As an active Owner/Manager of our business, I know it's how we all perform our jobs, for the next many years that will prove we are making you love us. In order to do just that, let me give you some personal assurances.
A. "Yesterday, Today. Tomorrow": We have been in Fort Walton Beach, We are in Fort Walton Beach, and we will be in Fort Walton Beach!
B. Products: Honda offers the finest, highest quality, value conscious cars and trucks available anywhere in the automobile market palace!
C. People: To keep you as a customer and a friend, our entire
organization from the front showroom to the rear wash rack must and will prove our worth and work toward your satisfaction every day!
D. Expertise: I am confident we have assembled the best, most capable and knowledgeable Management Staff available to any dealer, anywhere. Their job is making you love us, our dealerships, our products, and our way of doing business!
E. Financing: We offer the most competitive, aggressive and flexible finance sources available today! We'll shop them all to insure you get the best financing available for your needs!
F. Future: Like most of you, I have a family and a responsibility toward them and their future. How I work today determines their tomorrow. How our businesses operate affects not only my family but hundreds of other people either employed by us or dependent upon our employees' success and fairness toward each of our customers!
G. Desire: I want your business. I want to earn it and keep it. I don't want to gain it by tricking, hoodwinking or gimmicking you. I want our people, our dealerships, our employees and our products to earn your respect.
Thank you for letting my father contribute jobs, businesses and futures to our community. Thank you now for letting me and my family continue to serve you.
Tim Smith, President
Gary Smith Ford & GARY SMITH HONDA, Tim Smith Acura